A True Lawn yard won't cost more than sod. Unlike our synthetic installation, natural grass demands TLC, namely mowing, trimming, fertilizing and weeding. Plus reseeding or resodding. It consumes water -- lots of water. And, of course, sod doesn't include any 10-year warranty. A True Lawn is more affordable than a sod lawn.
True Putting Greens also offer dramatic savings over natural grass putting surfaces. 
Building a USGA-quality green can cost $30,000+. Also, maintenance for a Bentgrass backyard green can be extreme: specialty mowers for daily cutting costs thousands, grass must be watered several times a day, frequent rolling, fertilizing, and aerating is required ...
Compare this March 2008 analysis -- how a 500 square-foot installation of True Lawns stack
up to the estimated cost for sod, projected over 10 years (the length of a True Lawn warranty):
True Lawns Bluegrass @ S7.95 per square foot, installed.
installation
$0.50 per square foot, delivered (San Diego nursery's retail price)
Average, three independent estimates (new construction)
installation
drainage
system
Average, three independent estimates (new construction)
gardener
Full monthly service (estimate by independent Escondido gardener)
Projected monthly bill and usage based on $0.003 per gallon (Vallecitos Water District)
True Lawns savings over natural grass: $6,965!
lnk